3 Key Elements of an Effective B2B Content Marketing Strategy.

Sharing some of my thoughts on B2B Content marketing, the 3 key elements of an effective B2B Content Marketing strategy are Consistent Content Marketing plan, Creating Content that your audience loves and Content Distribution Channels. To learn more on gorilla marketing techniques to promote your digital content, Click Here to read my earlier post.While these are the basic must haves to make sure you get started on the right note there are many more details you will need to get into in the future.

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3 Key Elements of an Effective B2B Content Marketing Strategy.

As we approach the end of 2020, the noise around digital marketing, digital advertising even digital manufacturing is getting louder. More and more companies are looking to get on this bandwagon of digital innovation fearing how rapidly everything around them is changing. The transformation of the business landscape is shaking the very foundation on which many of these companies were built. However the key to surviving this digital transformation is to be open to change and innovate more rapidly.

Sharing some of my thoughts on B2B Content marketing, the 3 key elements of an effective B2B Content Marketing strategy are Consistent Content Marketing plan, Creating Content that your audience loves and Content Distribution Channels. The secret to an effective content marketing strategy starts with creating great content. For tips on writing articles, whitepaper, case studies check out our Content Writing section. While these are the basic must haves to make sure you get started on the right note there are many more details you will need to get into in the future.

1.Consistent Content Marketing Plan: 

Just like anything else in business, being consistent day in and day out helps build that robust content marketing foundation. Make sure you get a team of passionate people who understand your long term goals and vision and what you intend to achieve out of this strategy. Draw out a content marketing plan on how many blog posts, videos or slideshare content you plan to roll out each quarter. For tips on B2B marketing check out our Content Marketing section. Since i believe content marketing is a long term strategy i suggest you review how your plan is working out at the end of every quarter.  An effective B2B content marketing strategy also needs to chalk out content techniques for different content formats and the respective content triggers or call to action. Kindly find below a chart on content techniques most suitable.

THIS PREMIUM CONTENT IS LOCKED

STEP 1: Share to a social network

Tweet Google+

STEP 2: Click the link on your social network

2.Creating Content That Your Audience Loves: 

Great content is only as enjoyable. Once you have defined your objectives and goals, you then need to understand who your audience is and what matters most to them. I believe in quality more than quantity. It is better to create fewer pieces of great content that your audience loves than bombarding them with a lot of content. While most companies ask marketers what will make our content go viral? SEO can add some serious traffic in addition to your content marketing. Finally since B2B content marketing is a long term strategy, if you focus on what delights your audience you are pretty much on the right track. I recently did a post on how to create great content around your events, online training, workshops and driving registrations Click Here to read more.

3.Content Distribution Channels: 

Creating great content is one thing and distribution across the right social media channels and third party networks, digital advertising etc is another part of the journey. A lot of companies just upload content to their website or their social media channels with little or no relevant audience and then complain that this is not working for us. Your website is static, instead of waiting for your audience to find you adopt an agressive social media marketing strategy.  To learn more on FREE powerfull marketing tools to promote your digital content, Click Here to read my earlier post.

How can we grow your business?

With our end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog (Publisher Plan). Drive the attention of industry leaders to your articles and webpages indefinitely. Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services. Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing Click Here