As we get close to the new year 2016, the noise around digital marketing, digital advertising even digital manufacturing is getting l...
As we get close to the new year 2016, the noise around digital marketing, digital advertising even digital manufacturing is getting louder. More and more companies are looking to get on this bandwagon of digital innovation fearing how rapidly everything around them is changing. The transformation of the business landscape is shaking the very foundation on which many of these companies were built. However the key to surviving this digital transformation is to be open to change and innovate more rapidly.
Sharing some of my thoughts on B2B Content marketing, the 3 key elements of an effective B2B Content Marketing strategy are Consistent Content Marketing plan, Creating Content that your audience loves and Content Distribution Channels. While these are the basic must haves to make sure you get started on the right note there are many more details you will need to get into in the future.
Consistent Content Marketing Plan: Just like anything else in business, being consistent day in and day out helps build that robust content marketing foundation. Make sure you get a team of passionate people who understand your long term goals and vision and what you intend to achieve out of this strategy. Draw out a content marketing plan on how many blog posts, videos or slideshare content you plan to roll out each quarter. Since i believe content marketing is a long term strategy i suggest you review how your plan is working out at the end of every quarter.
Creating Content That Your Audience Loves: Once you have defined your objectives and goals, you then need to understand who your audience is and what matters most to them. I believe in quality more than quantity. It is better to create fewer pieces of great content that your audience loves than bombarding them with a lot of content. While most companies ask marketers what will make our content go viral? well since B2B content marketing is a long term strategy, if you focus on what delights your audience you are pretty much on the right track.
Content Distribution Channels: Creating great content is one thing and distribution across the right social media channels and third party networks, digital advertising etc is another part of the journey. A lot of companies just upload content to their website or their social media channels with little or no relevant audience and then complain that this is not working for us. Your website is static, instead of waiting for your audience to find you adopt an agressive social media strategy which are the engines of distribution to reach out to your audience across the globe.
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