So what if Content is King, not everybody knows the secrets to great content creation and marketing. Your content is the most powerfull...
So what if Content is King, not everybody knows the secrets to great content creation and marketing. Your content is the most powerfull tool to tell an interesting story that catches the attention of your audience in todays Digital world. Just like Hollywood blockbusters great stories work like magic where your audience actually talks about it online across social media driving interest and building demand. So why is your inhouse Content Marketing not just getting you the much desired results.
As per a recent survey by Forrester Research "Only 14% of companies doing inhouse Content marketing have had great results." Well this number doesnt come as a surprise as many companies give little importance to the quality of content, effective distribution and publishing at regular intervals without a long term plan or committment. Well just like any other aspect of your business, Your content marketing will only drive results if you are serious about it and believe in it. But here is a little secret, If you can create great content and market it efficiently even an average product or service can stand tall with the best.
Further some of the highlights of this research report indicate that the majority of B2B inhouse content practices focus too narrowly on early stage buyer acquisition which fails to engage buyers throughout their lifetime. To create content that attracts and builds customer relationships throughout the customer life cycle, B2B marketers must make a fundamental shift from writing about features and benefits to delivering valuable information that drives business results.
B2B marketers have more work to do when it comes to using content to consistently deliver a valuable exchange of information with prospective buyers. To start, too many marketers continue to downplay the importance of content as marketing’s main job. This leaves content to quickly degrade to talk of products, features, and what the company has to offer, rather than cleverly packaged customer success stories, interesting insights on how their products are problem solvers, facts that buyers crave.
Finally “The gap between inhouse content marketing awareness and good content marketing execution is not surprising. It's something we run into every day at the Institute — what we call the digital skills gap,” as quoted in the report by Online Marketing Institute Founder and CEO Aaron Kahlow. “There simply aren't enough trained content marketers to do the legwork.
At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion across pre-defined target industry and Unlimited Leadcapturing. This way you can focus on the more core issues in your business and leave the Content marketing to our experts.