Use your next trade show as an opportunity to learn more about your audience’s top pain points by interviewing people who visit your booth. Ask them what challenges they currently face, what they’re struggling with and what they want to improve. Prospects are eager to answer questions at trade shows, unlike online. Once you understand your target audience’s pain points, you’ll have a deeper level of understanding about what they want to read, listen to and watch. Build your content marketing strategy with each blog post around a different pain point and you’ll command their attention online.
If your business exhibits at trade shows, you have a great opportunity to get new content ideas as well as detailed interviews from the attendees and influencers you interact with during the event.
In this post, we will share four techniques that you can use to create amazing content, videos and blog posts for your content marketing strategy all of next year. The basics of content marketing are fairly simple publish great content that solves your audience’s most common problems, informs them of the latest developments in your industry or teaches them something new and helpful.Coming up with the strategy is often straightforward and simple. Coming up with the content, on the other hand, can be tougher.To learn more about our B2B Content Writing services [Click Here]
Engage with your audience to understand their challenges.
Use your next trade show as an
opportunity to learn more about your audience’s top pain points by
interviewing people who visit your booth. Ask them what challenges they
currently face, what they’re struggling with and what they want to
improve. Prospects are eager to answer questions at trade shows,
unlike online. Once you
understand your target audience’s pain points, you’ll have a deeper
level of understanding about what they want to read, listen to and
watch. Build your content marketing strategy with each blog post around a different pain point and you’ll
command their attention online.
Network with Influencers in your industry and Content Marketers.
At a trade show, it takes only a few
minutes of conversation to get to know someone within your niche or
industry and discuss how you can work together at promoting content. Reach out to other marketers and entrepreneurs at your
next trade show and build a list of influencers. It only takes a few
retweets and status updates to give your next blog post some decent visibility, however if you would like to reach a much wider audience, build credibility and trust for your products and services you are better off approaching the right marketers. To learn more about our B2B Content Marketing services [Click Here]
Get to know the industry relevant blogs and websites your customers read.
Knowing what your customers struggle with
will help you discover new topics and trends to write about. Knowing
what your customers like to read will show you exactly where you should be promoting your content in the future. Over the last year, many technology
companies have discovered that the “biggest” blogs and aggregators
places like TechCrunch and Hacker News aren’t quite as valuable as
they thought. They send lots of traffic, but rarely is it qualified. Smaller blogs and communities, on the
other hand, are often highly responsive to good content. While they
don’t send as much traffic as the big names, the traffic is highly
qualified, focused and genuinely interested in learning more. This exercise will help you discover where your customers hang out online and the topics they like to read about.
Quick interviews with thought leaders in your industry.
At a trade show, many of your
industry’s most recognizable names will be much more easily accessible. They’ll
be interested in learning more about your brand and may even provide a
short interview about themselves or trends in your industry. Most influencers benefit just as much from
a video interview for your next blog post or YouTube video as you do.
It gives them a new audience, new exposure and the publicity they need
for their careers. It benefits both of you in the same way.
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