How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.

SHARE:

1. Contentmarketing is a long term strategy like investing in the stock markets. Companies these days are waking from the slumber and ...


1. Contentmarketing is a long term strategy like investing in the stock markets.
Companies these days are waking from the slumber and suddenly want to build a robust social media presence as the there is more action happening online these days. With facebook crossing over a billion users recently its almost equal to the population of India. But before you set out to make it all happen online you better get the facts and figures right. A survey by a leading B2B marketing publication revealed "82% of marketers who blog see positive ROI for their content marketing efforts". We totally agree, at VALVE SOLUTIONS we started blogging way back in 2009 before the idea of offering a B2B Content marketing service showed up in 2011. We reccomend you build your digital strategy by first blogging regularly about great customer success stories that will connect and engage your target audience.

2. Building your own blog and social media channels will take you atleast 2 years.
 "77% of Buyers say they are more likely to buy from a company whose CEO uses social media" Through your social media channels you will be able to reach, engage and influence your audience who then in turn follow, like your social media channels. Your blog in many ways is static and social media gives you the wings to reach your target audience. Using advanced social media techniques you can more or less reach the right target audience through keywords and other tools. So here is the challenge building your blog to get any decent traction, subscribers will need you to post 10 to 15 blog posts every month for atleast 2 years and the same goes with building your social media channels. Dont be fooled into acquiring audience for your social media channels by buying audience, that wont serve any purpose. Building quality audience over your social media channels is like building relationships with people in the offline world. Its is a tough slow process that will gradually get some traction. Your social media audience will later become brand advocates for you and help you achieve that goal of building awareness, credibility and trust for your business. Finally this is what will bring you qualified B2B leads over time. Apart from the above you need to take into account the cost of skilled human resources, bandwith etc

3.Look for domain experts to leverage social media for short term gains.
All in all Content marketing is a long term strategy and many companies fail to recognise this at the onset. No wonder you see many companies abandon their social media pages as they have incurred higher costs and were expecting earlier results.However in addition to the above you could use your company social media channels for corporate communications or HR or even to engage with your employees in a more casual manner. Alternatively you could look at experts in your domain that already have a strong presence in focussed business verticals and let them generate the desired results for you.

At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion. Our custom share ready platform is focussed in select business verticals and geographies to get you short term results. Through our Customised B2B Content marketing solutions we help your content reach, engage, influence and capture unlimited leads on a branded platform.

COMMENTS

Name

3D printing,1,ABB,6,Accuracy,4,agile,1,Allen Bradley,1,analytics,8,API 6D,1,ASCO,6,Auma,2,Autodesk,1,automation,1,automobile,1,B2B,37,bigdata,17,Bosch Rexroth,2,BP,1,brand awareness,12,brand building,4,brand building.,4,Business Intelligence,2,Buying Cycle,3,Cameron,2,Case Studies,1,check valves,1,Cisco,6,cloud,11,compressors,2,connected manufacturing,3,content marketing,30,Control Valve,59,Coriolis,2,Corrosion,3,CRM,2,Customer Experience,1,data center,12,Dell,4,demand generation,16,diagnostics,2,Digital,4,digital marketing,12,digital surveillance,1,efficiency,11,Electrical,12,Emerson,19,Endress+Hauser,3,Energy,57,Energy Efficiency,25,Energy Management,24,engineering,4,enterprise mobile,3,enterprise software,11,Entrepreneurship,1,EPC,17,ERP,10,ERP.,1,Event marketing,1,factory automation,2,field area network,1,Fisher,6,flow measurement,5,flowmeters,3,Flowserve,2,formula one,1,GE,7,HANA,2,Honeywell,5,Human Resources,1,Hydraulic,1,IBM,6,inbound marketing,6,industrial,2,Industrial Automation,27,industrial switching,1,industrial water,5,Infosys,1,Instrumentation,32,internet of things,2,iot,2,IT,3,ITES,1,leadgeneration,15,leak detection,1,Leser,1,level,2,level measurement,1,Linkedin,2,M2M,1,maintenance,1,manufacturing,34,measurement,1,Metso,9,Mindtree,1,Mining,1,Mitsubishi Electric,2,Mobile App marketing,1,mobility,21,motors,1,My Success Story,1,Netsuite,2,Nuclear,2,NX,1,NX CAE,1,offshore,5,Oil and Gas,93,online marketing,1,Oracle,12,Pepperl Fuchs,2,Petrochemical,74,Petrochemical.,1,Petrochemicals,1,pharma,1,Phoenix Contact,1,pipeline management,5,Piping Design,3,PLM,9,Pneumatic,5,Positioners,1,power generation,4,predictive,1,Process Automation,26,process industries,1,product design,2,product marketing,6,productivity,17,productlifecycle,7,profitability,1,pumps,1,Q and A,1,Q&A,1,realtime,2,refinery,24,reliability,6,renewable,1,robotics,1,Rockwell,6,Rosemount,4,Rotork,6,SaaS,5,safety,2,Safety Valves,1,Salesforce,1,SAP,26,scalabe,3,Schneider Electric,3,search marketing,1,Sensors,2,Shale Gas,1,Siemens,12,smart grid,1,socialmedia,11,Socialselling,9,Software,31,Spirax,1,Spirax Sarco,1,Startup,1,Steel Plant,3,Subsea,1,supply chain,3,TCO,1,TCS,4,Teamcenter,1,technology,8,telecom,1,temperature control,1,tradeshows,2,training workshops,1,Tyco flow control,4,ultrasonic level,3,Upstream,1,Utilities,2,Velan,2,Venture Capital,1,videos,26,volume flow,3,vortex,3,wastewater,2,water,2,water purification,2,web marketing,3,Weir,1,Whitepaper marketing,1,wireless,3,wireless.,1,
ltr
item
Valve Solutions: How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.
How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.
https://3.bp.blogspot.com/-29X8Ig3MGrs/Vgj2YfVqWTI/AAAAAAAAA5Q/5ebjKAl0AsU/s640/xyz.001.png
https://3.bp.blogspot.com/-29X8Ig3MGrs/Vgj2YfVqWTI/AAAAAAAAA5Q/5ebjKAl0AsU/s72-c/xyz.001.png
Valve Solutions
http://amruthatechnologies.blogspot.com/2015/09/how-custom-b2b-content-marketing-can.html
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/2015/09/how-custom-b2b-content-marketing-can.html
true
8529688681595514222
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy