1. Contentmarketing is a long term strategy like investing in the stock markets. Companies these days are waking from the slumber and ...
2. Building your own blog and social media channels will take you atleast 2 years.
"77% of Buyers say they are more likely to buy from a company whose CEO uses social media" Through your social media channels you will be able to reach, engage and influence your audience who then in turn follow, like your social media channels. Your blog in many ways is static and social media gives you the wings to reach your target audience. Using advanced social media techniques you can more or less reach the right target audience through keywords and other tools. So here is the challenge building your blog to get any decent traction, subscribers will need you to post 10 to 15 blog posts every month for atleast 2 years and the same goes with building your social media channels. Dont be fooled into acquiring audience for your social media channels by buying audience, that wont serve any purpose. Building quality audience over your social media channels is like building relationships with people in the offline world. Its is a tough slow process that will gradually get some traction. Your social media audience will later become brand advocates for you and help you achieve that goal of building awareness, credibility and trust for your business. Finally this is what will bring you qualified B2B leads over time. Apart from the above you need to take into account the cost of skilled human resources, bandwith etc
3.Look for domain experts to leverage social media for short term gains.
All in all Content marketing is a long term strategy and many companies fail to recognise this at the onset. No wonder you see many companies abandon their social media pages as they have incurred higher costs and were expecting earlier results.However in addition to the above you could use your company social media channels for corporate communications or HR or even to engage with your employees in a more casual manner. Alternatively you could look at experts in your domain that already have a strong presence in focussed business verticals and let them generate the desired results for you.
At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion. Our custom share ready platform is focussed in select business verticals and geographies to get you short term results. Through our Customised B2B Content marketing solutions we help your content reach, engage, influence and capture unlimited leads on a branded platform.