How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.

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"77% of B2B Buyers say they are more likely to buy from a company whose CEO uses social media" Through your social media channels you will be able to reach, engage and influence your audience who then in turn follow, like your social media channels. Your blog in many ways is static and social media gives you the wings to reach your target audience. Talking about giving your social media marketing wings we reccommend Social Pilot a very good platform to start your social media marketing campaigns.


1. Contentmarketing is a long term strategy like investing in the stock markets.
Companies these days are waking from the slumber and suddenly want to build a robust social media presence as the there is more action happening online these days. Facebook with over a billion users is almost equal to the population of India. But before you set out to make it all happen online you better get the facts and figures right. A survey by a leading B2B marketing publication revealed "82% of marketers who blog see positive ROI for their content marketing efforts". We totally agree, at VALVE SOLUTIONS we started blogging way back in 2009 before the idea of offering a B2B Content marketing service showed up in 2011. We reccomend you build your digital strategy by first blogging regularly about great customer success stories that will connect and engage your target audience. Most companies are still catching up with the relevance of having a blog on their website and seldom update the same.  If you already have a website, i suggest you optimise the same for relevant keywords using a SEO tool like Semrush . However if you need help they can turn your fortunes by listing you on the first page of google search engine rankings. If you are starting out you could block a new domain name for as little as $1.99/month along with powerfull webhosting solutions from Interserver 

2. Building your own blog and social media channels will take you atleast 2 years.
 "77% of B2B Buyers say they are more likely to buy from a company whose CEO uses social media" Through your social media channels you will be able to reach, engage and influence your audience who then in turn follow, like your social media channels. Your blog in many ways is static and social media gives you the wings to reach your target audience. Talking about giving your social media marketing wings we reccommend Social Pilot a very good platform to start your social media marketing campaigns. The Starter Plan is FREE and you could schedule upto 10 posts per day. Besides the tools they offer are super easy and you could schedule a months campaign in a jiffy. Using advanced social media techniques can drive more traffic to your blog but nothing works like the power  of keywords optimization and SEO to get unique visitors to your blog building consistent traffic. I already mentioned about the magic of Semrush I have highlighted a few usefull SEO tips that you can do by yourself to get started in the image below. [lock]


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3. How to build your blog, social networks in just 1 year.
So here is the challenge, building your blog to get any decent traction, subscribers will need you to post atleast 5 to 10 blog posts every month for atleast 2 years and the same goes with sharing content and building your social media channels. I already suggested tools for SEO and social media marketing in the section above. With these tools and a few others you could really cut down this process by one and get your  B2B Content marketing building awareness, trust and generating inbound leads. I also reccommend a few simple web marketing tools like GetResponse and Sumo to do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data, build an email list and social sharing tools. Theses tools have an entry level Starter plan which is FREE to use. If you are more than just blogging and actually looking to drive sales, registrations or signups on your landing/pricing page, a very interesting web tool called Proof which can be integrated into your pricing webpage in minutes with a short snippet of code. This tool displays small popups every few minutes on your landing/pricing page showing a live visitor the name, location of new users who signed up in the last 1hr or 24hrs. It can also be set up to show visitors how many people already registered or visited in the last 24hrs etc. This can significantly drive outcomes by a few multiples. They have a FREE trial across all their billing plans which is even better.

4. The power of building email list and email marketing.
Another very important aspect that many marketers/bloggers ignore at the onset is building an email list. I already suggested a few tools above. With Sumo you could 2x your email list building outcomes. While acquiring social media audience organically is a much slower process compared to building an email list. You could simultaneously use an email marketing application like Constant Contact or Convertkit  which can automate your entire email campaign over the next few months and it is real easy to use. Further you can also filter down to your more serious prospects using their marketing automation features as to who are most likely to endup as potential buyers. Constant Contact offers a full service FREE trial for 60days so you can actually purchase a billing plan after you are satisfied. These applications work like lead magnets and can really drive signups and registrations by 10X. Finally dont be fooled into buying an email list or acquiring audience for your social media channels by buying audience, that wont serve any purpose. Building quality email lists and audience over your social media channels is like building relationships with people in the offline world. With the power of great content and storytelling you could get much more faster in connecting with your audience. Click Here to read my blog post on "How effective B2B Storytelling can build a 10X pipeline of leads" Your social media audience will later become brand advocates for you and help you achieve that goal of building awareness, credibility and trust for your business.


At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion. Our custom share ready platform is focussed in select business verticals and geographies to get you short term results. At Valve Solutions we would be happy to syndicate your digital content, whitepapers, research reports, mobile apps, new product launch across our linkedin group if you are looking to target over 10000+ Global Professionals, Buyers, Endusers, CEOS's from the Valves and Controls industry. Target Location 70%USA 30%Others. For more details on pricing Click Here

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Valve Solutions: How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.
How Custom B2B Content Marketing Can Build Awareness, Trust And Leads.
"77% of B2B Buyers say they are more likely to buy from a company whose CEO uses social media" Through your social media channels you will be able to reach, engage and influence your audience who then in turn follow, like your social media channels. Your blog in many ways is static and social media gives you the wings to reach your target audience. Talking about giving your social media marketing wings we reccommend Social Pilot a very good platform to start your social media marketing campaigns.
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Valve Solutions
http://amruthatechnologies.blogspot.com/2015/09/how-custom-b2b-content-marketing-can.html
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