Smartphones and technology are working up a deadly combination that is fast disrupting traditional business at every level. Technolog...
Smartphones and technology are working up a deadly combination that is fast disrupting traditional business at every level. Technology today is enabling many companies to do more and functione cost effectively across all business segments. A lot of this functionality is now being made available on smartphones and devices thanks to the Bigdata, Cloud and Mobile revolution. If you take a look at the image above close to 50% of global population is connected to the internet, more than 50% are connected through smartphones and close to 50% of mobile users are actively using social media on their mobile phones. As we speak digital consumption across devices is on the rise.
A recent survey of smartphone owning millennials actually highlights the case for what they would like to use their devices for. With regards to B2B Companies a staggering 55% want companies to have mobile friendly websites or apps. This is a clear indication that search on mobile is Numero Uno and search marketing. Users would like to quickly access websites of companies and brands via their mobile phones. 41% of those surveyed want more creative and engaging digital content clearly making the case for high quality digital influence or B2C/B2B Content Marketing. The red diamonds marked along 5 of the expectations listed below holds true for B2B as well, with users clearly wanting 2 way communication now possible through Social media channels.
So how does a software company leverage digital influence with B2B Content marketing and make way into the smartphones of Manufacturing, Automation, Oil and Gas, Process Industry guys ? A Company in Texas, USA that mass-produces State Fair corn dogs and Jimmy Dean Pancakes & Sausage on a Stick retooled itself recently as a hyper-automated smart factory. It installed 1,500 sensors to collect gigabytes of data on everything from raw meat inventories to wastewater and electrical usage. Then the Fort Worth factory took one extra step into the future of industrial technology. It added software that transmits all of that real-time data onto smartphones and tablets, making it possible for plant managers to monitor their production network from anywhere on the factory floor, during coffee breaks or vacations as well, keeping them constantly glued to their devices.
From the oil industry to the most sprawling auto works and from China to Texas, the emergence of the mobile factory worker promises to ratchet global competition to new levels. Jon Riechert, senior engineer for innovation at Tyson Foods Inc., which owns the Fort Worth factory, loves his Samsung Galaxy S5 phone, which runs the new FactoryTalk VantagePoint Mobile application from Rockwell Automation Inc. Kyle Reissner, an engineer who leads mobile application development for Rockwell quoted "The question is, how do we make those workers as productive as possible through the supercomputers that are in their pockets," Putting factory controls into the palm of your hand is an outgrowth of the automation industry's perpetual quest for greater efficiencies and lower costs, as rivals in China and India are also pursuing the latest generation of smart factories.
At VALVE SOLUTIONS we take your B2B Content Marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion across our well established digital assets, blog, social networks/community and established relationships. This way you can focus on the more core issues at your business and leave the Content marketing to our inhouse Engineers.