How Digital has reduced the B2B buying cycle across the globe.

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While most people havent realized it digital has transformed human behaviour. Back in the days we called up our friends and colleagu...




While most people havent realized it digital has transformed human behaviour. Back in the days we called up our friends and colleagues and worked through references to build credibility, trust for anything and everything so we could be partially sure of having got the best offer, product or service. In todays digital, social, mobile world we dont need that anymore we could just Google anything on our mobile B2C or B2B doesnt matter. We could research and find reviews and make more accurate decisions much faster without having to call anybody. With regards to B2B what this has done is the Buying cycle has drastically reduced. 75% of the B2B Buying cycle is completed online before your sales team is involved.  This is nothing but the buyer has technically filtered out the irrelevant and knows exactly what your products and services can do for him and he is ready to get into the RFQ process.


How to Unlock this huge potential that the internet offers?
90% of the digital data in the world has been generated in the last few years. Smart companies are publishing and promoting more dynamic content in an attempt to establish thought leadership, get the attention of their prospects online through blog posts, Youtube videos and Slideshare presentations. So the next time somebody does a search their content will feature on top of search engine rankings for select keywords. So why not just improve SEO rankings for your website (user can quickly get lost, Who has validated, trust stamp on your website?) or better still list on trade websites viz; Allbaba or something. 90% of B2B leads generated this way are irrelevant, the technical specs, service application, industry segment dont match. Your website is static lost in the world wide web only known to a few people, just like your visiting card.  Buyers are researching solutions to their ongoing or new projects. Branded content marketing through established blogs builds thought leadership credibility and trust which will lead to relevant  traffic to your website and inbound leads.

So what can VALVE SOLUTIONS do for you?
We put your content to work through our well established blog. We publish and promote each blog posts for a month across third party social networks to reach 500000+ relevant audience based on target business verticals defined by you. Each month you may publish one post. You can drive traffic to your website or we will embed a lead capture form inside each blog post ( Pre-designed by us or Your own custom) When a user engages with your content he will be able to submit his contact details on that very form which will trigger an email to you so you may engage with the prospect offline. Further throughout the subscription tenure we will upsell all your old blog posts to other relevant inbound visitors on our blog based on similiar keywords thus capturing UNLIMITED leads and generating recurring business opportunities for you over time.


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3D printing,1,ABB,6,Accuracy,4,agile,1,Allen Bradley,1,analytics,8,API 6D,1,ASCO,6,Auma,2,Autodesk,1,automation,1,automobile,1,B2B,37,bigdata,17,Bosch Rexroth,2,BP,1,brand awareness,12,brand building,4,brand building.,4,Business Intelligence,2,Buying Cycle,3,Cameron,2,Case Studies,1,check valves,1,Cisco,6,cloud,11,compressors,2,connected manufacturing,3,content marketing,30,Control Valve,59,Coriolis,2,Corrosion,3,CRM,2,Customer Experience,1,data center,12,Dell,4,demand generation,16,diagnostics,2,Digital,4,digital marketing,12,digital surveillance,1,efficiency,11,Electrical,12,Emerson,19,Endress+Hauser,3,Energy,57,Energy Efficiency,25,Energy Management,24,engineering,4,enterprise mobile,3,enterprise software,11,Entrepreneurship,1,EPC,17,ERP,10,ERP.,1,Event marketing,1,factory automation,2,field area network,1,Fisher,6,flow measurement,5,flowmeters,3,Flowserve,2,formula one,1,GE,7,HANA,2,Honeywell,5,Human Resources,1,Hydraulic,1,IBM,6,inbound marketing,6,industrial,2,Industrial Automation,27,industrial switching,1,industrial water,5,Infosys,1,Instrumentation,32,internet of things,2,iot,2,IT,3,ITES,1,leadgeneration,15,leak detection,1,Leser,1,level,2,level measurement,1,Linkedin,2,M2M,1,maintenance,1,manufacturing,34,measurement,1,Metso,9,Mindtree,1,Mining,1,Mitsubishi Electric,2,Mobile App marketing,1,mobility,21,motors,1,My Success Story,1,Netsuite,2,Nuclear,2,NX,1,NX CAE,1,offshore,5,Oil and Gas,93,online marketing,1,Oracle,12,Pepperl Fuchs,2,Petrochemical,74,Petrochemical.,1,Petrochemicals,1,pharma,1,Phoenix Contact,1,pipeline management,5,Piping Design,3,PLM,9,Pneumatic,5,Positioners,1,power generation,4,predictive,1,Process Automation,26,process industries,1,product design,2,product marketing,6,productivity,17,productlifecycle,7,profitability,1,pumps,1,Q and A,1,Q&A,1,realtime,2,refinery,24,reliability,6,renewable,1,robotics,1,Rockwell,6,Rosemount,4,Rotork,6,SaaS,5,safety,2,Safety Valves,1,Salesforce,1,SAP,26,scalabe,3,Schneider Electric,3,search marketing,1,Sensors,2,Shale Gas,1,Siemens,12,smart grid,1,socialmedia,11,Socialselling,9,Software,31,Spirax,1,Spirax Sarco,1,Startup,1,Steel Plant,3,Subsea,1,supply chain,3,TCO,1,TCS,4,Teamcenter,1,technology,8,telecom,1,temperature control,1,tradeshows,2,training workshops,1,Tyco flow control,4,ultrasonic level,3,Upstream,1,Utilities,2,Velan,2,Venture Capital,1,videos,26,volume flow,3,vortex,3,wastewater,2,water,2,water purification,2,web marketing,3,Weir,1,Whitepaper marketing,1,wireless,3,wireless.,1,
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Valve Solutions: How Digital has reduced the B2B buying cycle across the globe.
How Digital has reduced the B2B buying cycle across the globe.
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Valve Solutions
http://amruthatechnologies.blogspot.com/2015/05/how-digital-has-reduced-b2b-buying.html
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/2015/05/how-digital-has-reduced-b2b-buying.html
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