You could also include short narrations from your whitepaper to be published. If you already have a website, i suggest you first optimise the same for relevant keywords using a SEO tool like Semrush . You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.With some basic simple web marketing tools like GetResponse and Sumo you could do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools.
5 Ways to Promote your B2B WhitePapers.
Writing great white paper/ebook is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all the substance matter together and put it up on their website people will come looking for it. Unfortunately that just does not work. Ideally it is essential that you get your white paper/ebook written by an expert in the industry or you could put together a great whitepaper, case study, customer success story based on your own inhouse research and findings. Click here to read my post "How to succeed at B2B Content writing." Once you start out on your whitepaper, it is essential that you also start thinking about ways to promote and market your whitepaper. For example if your whitepaper/ebooks are offering online elearning, tutorials, workshops i suggest you create a few tutorial videos on promote them across social media networks I have highlighted in detail below 5 easy ways to get your whitepaper out there to the right audience.1. Build a landing page on your website.
Ideally a month before you publish your whitepaper you should roll out your marketing and distribution plan. The first thing to probably do is embed a contact form on your webpage where you will upload your whitepaper/ebook. With some basic creative art work you could announce your new whitepaper/ebook coming soon. You could also include short narrations from your whitepaper to be published. If you already have a website, i suggest you first optimise the same for relevant keywords and get a professional SEO service to boost your serach engine rankings. You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage. With some basic simple social meadia and web marketing you could get started. Hire a professional to create an awesome landing page. with an Optin form capture lead data on your landing page. Landing pages are lead magnets and a well designed landing page can really drive signups and registrations by 10X. Click Here to read my post "Top 5 hacks to boost your SEO"
2. Publish related articles on your blog.
Most companies are still catching up with the relevance of having a blog on their website and seldom update the same. Your blog is dynamic and the engine of your website that can take your company places. Click Here to get a FREE SEO audit report on your website. Publish a few blog posts related to your topic in the whitepaper/case study 30 days before the date of release of your whitepaper/ebook to let your audience know of the same. Make sure you use researched keywords in your content that have search intent and low keyword difficulty. You could also include excerpts from your whitepaper in your blog posts to build excitement among your audience. Do not forget to include links in your blog post to your landing page on your website. Click here to read my post "Top 5 hacks to build an Email Marketing list."3. Share across your social media channels.
Social media is the new currency in town, banks have got ahead in the game and are now allowing customers to send money over social media as people spend more time communicating on social media today than talking or SMS or email. Share your blog posts about your upcoming whitepaper across your company social media channels. Dont have social media networks, not to worry with a service like Social Signals you could quickly boost web links, you tube videos across social networks for a small fee and get quick results. You could also consider doing a webinar/google hangout if you have a much larger audience. Social Signals are google friendly and google accepts it as a trusted link and boost search engine rankings. Social Signals also are a quick SEO fix if you are in a hurry and they build quality back links.4. Syndicate your Whitepaper.
Very often if you dont have a big email list to send out newsletters to, you could choose to get in touch with industry focussed journals or publications to do a content syndication where they will publish and promote your content in print and digital to a mass target industry. This can be a slightly expensive affair. However a more cost effective solution would be to get a validated clean data list from a reputed company that is built around your target audience. This way you can be sure that your digital content and marketing efforts are reaching the right people. You can customise and run unlimited email marketing campaigns based on multiple data points for every contact. Click here to read my post "How custom leads can boost your email marketing success?"
5. Reach out to expert bloggers in your industry.
This is a must for SME's that do not have a very large presence online across social media or a big spending budget. Reach out to expert bloggers/marketers in your industry and provide them a preview of your whitepaper, customer success story, ebook or research report and get them to publish a blog post about your upcoming whitepaper with links back to your website landing page. Most industry experts will be interested and may offer this service for a nominal fee. If you are looking to reach a more niche industry or sub category, then i suggest you go with custom data lists as you would know who are likely to buy your content and that might be a more effective solution.
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