5 Ways to Promote your B2B WhitePapers.

SHARE:

 Writing great white papers is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all...


 Writing great white papers is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all the substance matter together and put it up on their website people will come looking for it. Unfortunately that just does not work.

Ideally it is essential that you get your white paper written by an expert in the industry or you could put together a great whitepaper, case study, customer success story based on your own inhouse research and findings. Well if you are a beginner or an expert looking for some guidance on writing great whitepapers we have some excellent guides on our knowledge base page of this blog Click Here

Once you start out on your whitepaper, it is essential that you also start thinking about ways to promote and market your whitepaper.  Find below 5 easy ways to get your whitepaper out there to the right audience.

1. Build a landing page on your website.

Ideally a month before you publish your whitepaper you should roll out your marketing and distribution plan. The first thing to probably do is embed a contact form on your webpage where you will upload your whitepaper. Get some basic creative art work to announce your new whitepaper coming soon. You could also include short narrations from your whitepaper to be published. You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.

2. Publish related articles on your blog

Most companies are still catching up with the relevance of having a blog on their website and seldom update the same. Well your blog is dynamic and the engine of your website that can take your company places. Publish a few blog posts related to your topic in the whitepaper 30 days before the date of release of your whitepaper and get your audience interested in your whitepaper. You could also include excerpts from your whitepaper in your blog posts to build excitement among your audience. Do not forget to include links in your blog post to your landing page on your website.

3. Syndicate your Whitepaper  

This by far is the most important promotion you must consider when looking to market your whitepaper. Find expert groups across Linkedin that have good pedigree and a curated community in your industry and check with them if they will be willing to promote a short introduction of your upcoming whitepaper with link to your landing page. This by far is the most effective media to get your published whitepaper in front of a large community consisting of your target audience. To quickly understand the same kindly view the video below. At Valve Solutions we would be happy to syndicate your digital content, whitepapers, research reports, mobile apps, new product launch across our linkedin group if you are looking to target over 10000+ Global Professionals, Buyers, Endusers, CEOS's from the Valves and Controls industry. Target Location 50%USA 20%EU 30%Others. Avail a limited free trial offer, For more details on pricing Click Here



 

4. Reach out to expert bloggers in your industry.

This is a must for SME's that do not have a very large presence online across social media or a big spending budget. Reach out to expert bloggers in your industry and provide them a preview of your whitepaper and get them to publish a blog post about your upcoming whitepaper with links back to your website landing page. At Valve Solutions we would be happy to preview your whitepapers, research reports, mobile apps, new product launch and do a blogger outreach program for you if you are looking to target the global Valves industry. For more details see below.

5. Share across your social media channels

Social media is the new currency in town, banks have got ahead in the game and are now allowing customers to send money over social media as people spend more time communicating on social media today than talking or SMS or email. Share your blog posts about your upcoming whitepaper across your company social media channels. Do a twitter chat, get some domain experts to join you on this chat. You could also consider doing a webinar/google hangout if you have a much larger audience. I definitely would not advise paid advertising on social media or google as it really does not get you the desired results.

COMMENTS

Name

3D printing,1,ABB,6,Accuracy,4,Actuators,1,agile,1,Allen Bradley,1,analytics,8,API 6D,1,ASCO,6,Auma,2,Autodesk,1,automation,1,automobile,1,B2B,37,Ball Valves,1,bigdata,17,Bosch Rexroth,2,BP,1,brand awareness,12,brand building,4,brand building.,4,Business Intelligence,2,Buying Cycle,3,Cameron,2,Case Studies,1,check valves,1,Cisco,6,cloud,11,compressors,2,connected manufacturing,3,content marketing,30,Control Valve,62,Coriolis,2,Corrosion,3,CRM,2,Cryogenic,1,Customer Experience,1,data center,12,Dell,4,demand generation,16,diagnostics,2,Digital,4,digital marketing,12,digital surveillance,1,efficiency,11,Electrical,13,Emerson,19,Endress+Hauser,3,Energy,57,Energy Efficiency,25,Energy Management,24,engineering,4,enterprise mobile,3,enterprise software,11,Entrepreneurship,1,EPC,17,ERP,10,ERP.,1,Event marketing,1,factory automation,2,field area network,1,Fisher,6,flow measurement,5,flowmeters,3,Flowserve,2,formula one,1,GE,7,HANA,2,Honeywell,5,Human Resources,1,Hydraulic,2,IBM,6,inbound marketing,6,industrial,2,Industrial Automation,27,industrial switching,1,industrial water,5,Infosys,1,Instrumentation,32,internet of things,2,iot,2,IT,3,ITES,1,leadgeneration,15,leak detection,1,Leser,1,level,2,level measurement,1,Linkedin,2,M2M,1,maintenance,1,manufacturing,34,measurement,1,Metso,9,Mindtree,1,Mining,1,Mitsubishi Electric,2,Mobile App marketing,1,mobility,21,motors,1,My Success Story,1,Netsuite,2,Nuclear,2,NX,1,NX CAE,1,offshore,5,Oil and Gas,94,online marketing,1,Oracle,12,Pepperl Fuchs,2,Petrochemical,74,Petrochemical.,1,Petrochemicals,1,pharma,1,Phoenix Contact,1,pipeline management,5,Piping Design,4,PLM,9,Pneumatic,6,Positioners,1,power generation,4,predictive,1,Process Automation,26,process industries,1,product design,2,product marketing,6,productivity,17,productlifecycle,7,profitability,1,pumps,1,Q and A,1,Q&A,1,realtime,2,refinery,25,reliability,6,renewable,1,robotics,1,Rockwell,6,Rosemount,4,Rotork,6,SaaS,5,safety,2,Safety Valves,1,Salesforce,1,SAP,26,scalabe,3,Schneider Electric,3,search marketing,1,Sensors,2,Shale Gas,1,Shipping,1,Siemens,12,smart grid,1,socialmedia,11,Socialselling,9,Software,31,Spirax,1,Spirax Sarco,1,Startup,1,Steel Plant,3,Subsea,1,supply chain,3,TCO,1,TCS,4,Teamcenter,1,technology,8,telecom,1,temperature control,1,tradeshows,2,training workshops,1,Tyco flow control,4,ultrasonic level,3,Upstream,1,Utilities,2,Velan,2,Venture Capital,1,videos,26,volume flow,3,vortex,3,wastewater,2,water,2,water purification,2,web marketing,3,Weir,1,Whitepaper marketing,1,wireless,3,wireless.,1,
ltr
item
Valve Solutions: 5 Ways to Promote your B2B WhitePapers.
5 Ways to Promote your B2B WhitePapers.
https://1.bp.blogspot.com/-Ddd0_SaQxdA/V-oXnZPtUDI/AAAAAAAABSg/LhcjV0XaszgZjVvNJAlFNYubZPD51cwQwCLcB/s640/promo_appli_en.png
https://1.bp.blogspot.com/-Ddd0_SaQxdA/V-oXnZPtUDI/AAAAAAAABSg/LhcjV0XaszgZjVvNJAlFNYubZPD51cwQwCLcB/s72-c/promo_appli_en.png
Valve Solutions
http://amruthatechnologies.blogspot.com/2016/09/5-ways-to-promote-your-b2b-whitepapers.html
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/2016/09/5-ways-to-promote-your-b2b-whitepapers.html
true
8529688681595514222
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy