Writing great white papers is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all...
Writing great white papers is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all the substance matter together and put it up on their website people will come looking for it. Unfortunately that just does not work.
Ideally it is essential that you get your white paper written by an expert in the industry or you could put together a great whitepaper, case study, customer success story based on your own inhouse research and findings. Well if you are a beginner or an expert looking for some guidance on writing great whitepapers we have some excellent guides on our knowledge base page of this blog Click Here
Once you start out on your whitepaper, it is essential that you also start thinking about ways to promote and market your whitepaper. Find below 5 easy ways to get your whitepaper out there to the right audience.
1. Build a landing page on your website.
Ideally a month before you publish your whitepaper you should roll out your marketing and distribution plan. The first thing to probably do is embed a contact form on your webpage where you will upload your whitepaper. Get some basic creative art work to announce your new whitepaper coming soon. You could also include short narrations from your whitepaper to be published. You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.
2. Publish related articles on your blog
Most companies are still catching up with the relevance of having a blog on their website and seldom update the same. Well your blog is dynamic and the engine of your website that can take your company places. Publish a few blog posts related to your topic in the whitepaper 30 days before the date of release of your whitepaper and get your audience interested in your whitepaper. You could also include excerpts from your whitepaper in your blog posts to build excitement among your audience. Do not forget to include links in your blog post to your landing page on your website.
3. Reach out to expert bloggers in your industry.
This is a must for SME's that do not have a very large presence online across social media or a big spending budget. Reach out to expert bloggers in your industry and provide them a preview of your whitepaper and get them to publish a blog post about your upcoming whitepaper with links back to your website landing page. At Valve Solutions we would be happy to preview your whitepapers, research reports, mobile apps, new product launch and do a blogger outreach program for you if you are looking to target the global Valves industry. For more details see below.
4. Share across your social media channels
Social media is the new currency in town, banks have got ahead in the game and are now allowing customers to send money over social media as people spend more time communicating on social media today than talking or SMS or email. Share your blog posts about your upcoming whitepaper across your company social media channels. Do a twitter chat, get some domain experts to join you on this chat. You could also consider doing a webinar/google hangout if you have a much larger audience. I definitely would not advise paid advertising on social media or google as it really does not get you the desired results.
5. Syndicate your Whitepaper
This by far is the most important promotion you must consider when looking to market your whitepaper. Find expert groups across Linkedin that have good pedigree and a curated community in your industry and check with them if they will be willing to promote a short introduction of your upcoming whitepaper with link to your landing page. This by far is the most effective media to get your published whitepaper in front of a large community consisting of your target audience. At Valve Solutions we would be happy to syndicate your digital content, whitepapers, research reports, mobile apps, new product launch across our linkedin group if you are looking to target over 8000+ professionals from the Valves industry. Target Location 50%USA 20%EU 30%Others. Avail a limited free trial offer, For more details Click Here