5 Ways to Promote your B2B WhitePapers.

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You could also include short narrations from your whitepaper to be published. If you already have a website, i suggest you first optimise the same for relevant keywords using a SEO tool like Semrush . You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.With some basic simple web marketing tools like GetResponse and Sumo you could do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools.

 

5 Ways to Promote your B2B WhitePapers.

 Writing great white paper/ebook is a lot like publishing a small journal or a book. A lot of people think that if they can manage to get all the substance matter together and put it up on their website people will come looking for it. Unfortunately that just does not work. Ideally it is essential that you get your white paper/ebook written by an expert in the industry or you could put together a great whitepaper, case study, customer success story based on your own inhouse research and findings. You can visit our [Content Writing] section to find more self help tips or even avail of our professional Content writing services. Once you start out on your whitepaper, it is essential that you also start thinking about ways to promote and market your whitepaper.  For example if your whitepaper/ebooks are offering online elearning, tutorials, workshops i suggest you create a few tutorial videos on promote them on a online tutorial platform like [Teachable]. Through this platform you could even get users to buy your training programs and offer part tutorial online and part hands on training offline. I have highlighted in detail below 5 easy ways to get your whitepaper out there to the right audience.

1. Build a landing page on your website.


Ideally a month before you publish your whitepaper you should roll out your marketing and distribution plan. The first thing to probably do is embed a contact form on your webpage where you will upload your whitepaper/ebook. With some basic creative art work you could announce your new whitepaper/ebook coming soon. You could also include short narrations from your whitepaper to be published. If you already have a website, i suggest you first optimise the same for relevant keywords using a SEO tool like [Semrush] . You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.With some basic simple social meadia and web marketing tools like [Social Pilot] [GetResponse] and  [Sumo] you could do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools. They have a starter plan which is FREE to use and can be integrated into your webpage in minutes with a short snippet of code. These  tools are lead magnets and can really drive signups and registrations by 10X.


2. Publish related articles on your blog.


Most companies are still catching up with the relevance of having a blog on their website and seldom update the same. If you are starting out on a new domain then you could actually get powerfull webhosting solutions from [Bluehost] and [Interserver] and block your domain name for as little as $1.99/month. Your blog is dynamic and the engine of your website that can take your company places. Publish a few blog posts related to your topic in the whitepaper/case study 30 days before the date of release of your whitepaper/ebook to let your audience know of the same. You could also include excerpts from your whitepaper in your blog posts to build excitement among your audience. Do not forget to include links in your blog post to your landing page on your website. If you have a large email list i suggest you use an email marketing application like [Constant Contact] or  [Convertkit] which can automate your entire email campaign over the next few months and it is real easy to use. Further these applications can also help you filter down to your more serious prospects who are most likely to endup as potential buyers.Constant Contact offers a full service FREE trial for 60days, so you can actually be sure before you purchase a billing plan.



3. Share across your social media channels.


Social media is the new currency in town, banks have got ahead in the game and are now allowing customers to send money over social media as people spend more time communicating on social media today than talking or SMS or email. Share your blog posts about your upcoming whitepaper across your company social media channels. A very good platform to start your social media marketing campaigns is [Social Pilot]. The Starter Plan is FREE and you could schedule upto 10 posts per day. Besides the tools they offer are super easy and you could schedule a months campaign in a jiffy. Do a twitter chat, get some domain experts to join you on this chat. You could also consider doing a webinar/google hangout if you have a much larger audience. I definitely would not advise paid advertising on social media or google as it really does not get you the desired results. Finally there is nothing that can beat the power of a great story or content. [Click Here] to read my blog post on "How effective B2B storytelling can build a 10X pipeline of leads "


4. Syndicate your Whitepaper. 

At Valve Solutions with our end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog (Publisher Plan Starts $59). Drive the attention of industry leaders to your articles and webpages indefinitely or capture unlimited leads inside each article(Unlimited Leads plan Starts $9/month). Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services. We Capture unlimited leads inside each blog post throughout the subscription tenure. Get real time notifications each time a lead is captured.  Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing [Click Here]



5. Reach out to expert bloggers in your industry.


This is a must for SME's that do not have a very large presence online across social media or a big spending budget. Reach out to expert bloggers in your industry and provide them a preview of your whitepaper and get them to publish a blog post about your upcoming whitepaper with links back to your website landing page. Find more tips in our [Content Writing] section. Further at Valve Solutions we would be happy to preview your whitepapers, research reports, mobile apps, new product launch and do a blogger outreach program for you if you are looking to target the global Valves industry. Well if you are a beginner or an expert looking for some guidance on writing great whitepapers/case studies we have some excellent guides on our knowledge base page of this blog [Click Here]


Need help with getting started?

Drop us a brief message below for a FREE consultation. [contact]

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Valve Solutions: 5 Ways to Promote your B2B WhitePapers.
5 Ways to Promote your B2B WhitePapers.
You could also include short narrations from your whitepaper to be published. If you already have a website, i suggest you first optimise the same for relevant keywords using a SEO tool like Semrush . You could then promote this landing page across your social media channels, email news letters to subscribers and also provide a link to your whitepaper on your homepage.With some basic simple web marketing tools like GetResponse and Sumo you could do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools.
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Valve Solutions
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