5 Best Practices to Drive your Target Audience to your next Event.

However if you are a Training program marketer, Workshop organizer i suggest you create a few tutorial videos on promote them on a online tutorial platform like Teachable. Through this platform you could even get users to buy your training programs and offer part tutorial online and part hands on training offline. If you are using a landing page on your website or elsewhere to get people to register for your training/events/webinar, download your ebooks/whitepaper there is a very interesting web tool called Proof

5 Best Practices to Drive your Target Audience to your next Event.

For many B2B companies exhibiting at the industry level global tradeshow events are a must. Making your presence felt at the marketplace has become more important in todays competitive world. But a lot of companies have started questioning falling ROI and quality of footfalls at their stalls. While tradeshow event organizers care little for exhibitors its is upto exhibitors to figure out how they can turn things around.

While many exhibitors believe that if they exhibit at an event, all the audience they are looking for will come rushing in. Its like saying you are an old established company thats been around so you believe that everybody will come looking for stuff on your website even if its old and outdated. Unfortunately that just doesnt work, and you have to have an event marketing budget in addition to the cost of the event. Even the best producers and directors of blockbuster movies spend a fortune on pre-marketing and promotion of their upcoming movies. So as a Company exhibitor, Event marketer how do you get your target audience to sign up for your next event. To answer this question i have highlighted a few points below. You could also look up our [Content Marketing] section for more tips.

However if you are a Training program marketer, Workshop organizer i suggest you create a few tutorial videos on promote them on a online tutorial platform like [Teachable]. Through this platform you could even get users to buy your training programs and offer part tutorial online and part hands on training offline. If you are using a landing page on your website or elsewhere to get people to register for your training/events/webinar, download your ebooks/whitepaper there are a few interesting web tools like  [Sumo] and [GetResponse] These tools are lead magnets and can really drive signups and registrations by 10X

1. Get an Event marketing budget approved.

Depending on your company budget the first thing you need to do before you embark on exhibiting at that next tradeshow event is to consider an additional marketing budget to promote your participation in the event. You could follow your traditional corporate marketing practices that have been in place, but considering todays digital age one can leverage the power of digital media for a fraction of the exhibition cost which many companies ignore and so do tradeshow event organizers. You cant expect to still get people to come to your show by sending them a fax when they are armed with a smartphone.

2. Use your Company social media channels.

While a lot of companies are aware of this channel of marketing, many have declared it does not work for their business because either they dont have the audience on their social media channels, poor inhouse talent or are simply biased. While for all those who have a sizeable audience across your social media channels and have been able to leverage the power of social media please plan your content marketing strategy with a calendar in place and start atleast 3 to 6 months in advance.A very good platform to start your social media marketing campaigns is [Social Pilot]. The Starter Plan is FREE and you could schedule upto 10 posts per day. Besides the tools they offer are super easy and you could schedule a months campaign in a jiffy. To further boost your campaign you could even ask your employees to become advocates and like, share, join the discussions as this gets the word around your peers and like minded audience. Those with little or no social media presence should get in touch wit industry specific marketers.

3. Get your Content marketing strategy in place.

Depending on your companies budget you could do a combination of text (articles, blogposts, whitepaper) and visual content (youtube videos, slideshare presentations). One of the best ways to get a lot of relevant audience is to do a demo product launch at your stall and build all your content around that. You could create a new domain around this product/idea with powerfull webhosting solutions from [Bluehost] and  [Interserver]. You could get a domain name for as little as $1.99/month if you choose to. If you already have a website, i suggest you optimise the same for relevant keywords using a SEO tool like [Semrush] . Next upload a preview blog post of the new product, or do a short snippet trailer video to build excitement around your product launch. You could use simple FREE web marketing tools like [GetResponse] and [Sumo] to do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools. Theses tools have an entry level Starter plan which is FREE to use.Most of all if you do not have inhouse talent it is best to get industry experts to create great content for you. Use traditional email marketing to reach all your known contacts but do not attempt to spam unknown users which can be very tempting but very often they do not work and you could get your email id blocked. If you have a large email list i suggest you use an email marketing application like [Constant Contact] or [Convertkit] which can easily automate your entire email campaign over the next few months and it is real easy to use. Further these applications can also help you filter down to your more serious prospects who are most likely to endup as potential buyers. Constant Contact offers a full service FREE trial for 60day so you can actually see if it works for you . "3 Key elements of an effective B2B content marketing strategy" [Click Here] to read my blog post.

4. Syndicate your content through third party networks.

With Valve Solutions end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog (Publisher Plan Starts $49). Drive the attention of industry leaders to your articles and webpages indefinitely or capture unlimited leads inside each article(Unlimited Leads plan Starts $5/month). Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services. We Capture unlimited leads inside each blog post throughout the subscription tenure. Get real time notifications each time a lead is captured.  Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing Click Here

5. Capture leads through an Opt-in form.

Send out an announcement once every month with a link to your product launch demo video or whitepaper, articles, slideshare presentations and most important get your visitors to sign up an Opt-in email form to capture their details. We highly reccomend tools like  [Constant Contact]  [Convertkit]  [GetResponse] and  [Sumo] as mentioned earlier to mulyiply leads/signups by 10X, create awesome landing pages, Optin forms to capture lead data and social sharing tools. The best is they all have entry level plans that are FREE with a 14day trial so you could just see if it works for you. Further you must start your event marketing atleast 3 to 6 months in advance depending on the magnitude of the event. Most of all have your users sign a opt-in conatct form and mention on the form that the first 50/100 signups get a free gift at the training venue/workshop/Exhibitors Stall. This way you can get your visitors R.S.V.P.d and excited about the product launch and know who will be visiting you at your stall well in advance. Also closer to the event send them a reminder about their expression of interest to visit your stall at the forthcoming event.

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