5 Best Practices to Drive your Target Audience to your next Event.

However if you are a Training program marketer, Workshop organizer i suggest you create a few tutorial videos on promote them on a online tutorial platform like Teachable. Through this platform you could even get users to buy your training programs and offer part tutorial online and part hands on training offline. If you are using a landing page on your website or elsewhere to get people to register for your training/events/webinar, download your ebooks/whitepaper there is a very interesting web tool called Proof

5 Best Practices to Drive your Target Audience to your next Event.

For many B2B companies exhibiting at the industry level global tradeshow events are a must. Making your presence felt at the marketplace has become more important in todays competitive world. But a lot of companies have started questioning falling ROI and quality of footfalls at their stalls. While tradeshow event organizers care little for exhibitors its is upto exhibitors to figure out how they can turn things around. And with allthat is going on around with the Covid lockdown extending indefinitely adopting a digital strategy is the way forward.

1. Online events/meetings are the new tradeshows to attend.

While many exhibitors believe that if they exhibit at an event, all the audience they are looking for will come rushing in. Its like saying you are an old established company thats been around so you believe that everybody will come looking for stuff on your website even if its old and outdated. Unfortunately that just doesnt work, and you have to have an online event marketing budget in addition to the cost of the event. Even the best producers and directors of blockbuster movies spend a fortune on pre-marketing and promotion of their upcoming movies. So as a Company exhibitor, Event marketer how do you get your target audience to sign up for your next online event. To answer this question i have highlighted a few points below.

2. Get an Event marketing budget approved.

Depending on your company budget the first thing you need to do before you embark on exhibiting at that next tradeshow event is to consider an additional marketing budget to promote your participation in the event. You could follow your traditional corporate marketing practices that have been in place, but considering todays challenges and digital age one can leverage the power of digital media for a fraction of the exhibition cost which many companies ignore and so do tradeshow event organizers. You cant expect to still get people to come to your show by sending them a fax when they are armed with a smartphone.

3. Use your Company social media channels.

While a lot of companies are aware of this channel of marketing, many have declared it does not work for their business because either they dont have the audience on their social media channels, poor inhouse talent or are simply biased. While for all those who have a sizeable audience across your social media channels and have been able to leverage the power of social media please plan your content marketing strategy with a calendar in place and start atleast 3 to 6 months in advance.To further boost your campaign you could even ask your employees to become advocates and like, share, join the discussions as this gets the word around your peers and like minded audience. Those with little or no social media presence should get in touch wit industry specific marketers.  "3 Key elements of an effective B2B content marketing strategy" [Click Here] to read my blog post.

4. Make email marketing work for you during lockdown.

Depending on your companies budget you could do a combination of text (articles, blogposts, whitepaper) and visual content (youtube videos, slideshare presentations). If you already have a website, i suggest you optimise the same for relevant keywords, Next upload a preview blog post of the new product, or do a short snippet trailer video to build excitement around your product launch. You could use simple FREE web marketing tools like to do all the heavy lifting with creating awesome landing pages, Optin forms to capture lead data and social sharing tools. Use traditional email marketing to reach all your known contacts. If you do not have a large email list i suggest you get custom data lists from industry experts. Working from home can be rather challenging when it comes to customer acquisition. Knowing more about your prospects and customers could never have been more important than ever before. At Valve Solutions we make this possible through our custom data lists as well as ready validated data lists on our ecommerce store which are just a click away. Now get a 360degree perspective of your prospects and know which customers to go after right away. For more Click Here

5. Syndicate your content through third party networks.

With Valve Solutions end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog. Drive the attention of industry leaders to your articles and webpages indefinitely. Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services. Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing Click Here