Customer Experience is finding more importance today in every sales and marketing initiative across small and large companies. Customer...
Customer Experience is finding more importance today in every sales and marketing initiative across small and large companies. Customer experience in many ways is evolving as the new currency, and just why is it so important? In a rapidly growing digital world Customers research, enagage with your content and contact you when they are 75% through the buying cycle. So in many ways the inbound leadcapturing funnel has pretty much narrowed to a more advanced buying stage. Thus it has become highly imperative for companies to update their websites with well classified, easy to find, upto date content which is very much part of the Customer journey or experience.
As per a Harvard Business review, "Companies that try to contact potential customers within an hour of receiving queries are nearly 7 times as likely to have meaningful conversations with key decision makers as against firms that try to contact prospects even an hour later". I couldnt agree more with this finding, especially with online leads that are coming in as a form capture, email through an inbound marketing campaign. A majority of these leads as discussed above are in a middle to an advanced buying cycle and therefore getting into the conversation right away can make create big openings. Once a contact has been established and inbound sales has more information on the buyers persona and the stage in the buying cycle, weekly customised news letters with more usefull information can help nurture the lead and keep the buyer interested in your offerings.
While most critics are quick to state ROI metrics for a Content marketing strategy, very few marketers at various organizations get their Customer experience quotient right. Given the kind of investment companies must make to get an effective digital strategy to work, money is often lost in the last mile connectivity.
Even if the leads are contacted , the time to respond makes all the difference. However the most important questions every marketer must ask are, How many of your inbound leads are lost in the data transfer to sales team? How many inbound leads are passed on with incomplete or wrong data? How many of them are contacted when the prospect have lost interest in your product or chosen a competitor?
At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion. Our custom share ready platform is focussed in select business verticals and geographies to get you short term results. Through our customised B2B content marketing solutions we help your content reach, engage, influence and capture unlimited leads on a branded platform.