While many years have gone by and times have changed, little did we realise that the big industrial revolution is now replaced by the...
While many years have gone by and times have changed, little did we realise that the big industrial revolution is now replaced by the information revolution. Most people have very quickly adopted to this digital age flashing their smartphones and tablets all over the place. If you dont believe me lets do a quick check, When was the last time you used email to get in touch with your friend? Whatsapp, Facebook, Twitter, Linkedin they are all there right! all you need is to tap your phone and bingo the job is done.
"90% of all the digital data in the world has come out in the last few years", if that is not a burst of information then what is. So if your a B2B business and is not putting information out there, you will cease to exist over a few years. Thanks to social media, mobiles and tablets that has got us feeding frenzy trying to suck up all the information in the world all on our devices. Coming to the business end of all of this, information is now available to your buyers, end users, customers all at the click of a mouse. Thanks to Google, you could now find information about everything you need "just google it".
Speaking from a marketing perspective every business out there has to put out information that is meaningful to the reader. Customer success stories, whitepapers in the form of blog posts, videos, power point etc can be highly effective in creating awareness about your products or services, building trust and credibility. "85% of the worlds buyers, endusers, customers can be reached through social media." Just like you research ten times before you buy that new smartphone the same emotion goes into every B2B buying cycle.
Now if you tell me we have a website and all our content is on your website, let me remind you that your website is lost in this digital ocean and it is just an online business card for people to find you. The digital content on your website does not travel you need to keep pushing it across across social media so that it is found by your target audience and not just lost in the vastness of the digital world.
We at VALVE SOLUTIONS are helping SME's build a B2B Content marketing, demand generation, Lead capturing strategy leveraging our social media channels built around your target audience.
Is your content idle on your website/blog? Dont have web traffic or social media community? Now put your content to work across VALVE SOLUTIONS digital assets starting at just $99/month. Build a dynamic landing page inside each blog post with text, images, videos and slideshare. You can even capture leads in a form embed in each blog post or simply drive traffic to your website with links.
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"75% of the B2B buying cycle is completed online before your sales team gets involved" thus B2B Content can move the customer from awareness to action