Siemens launches online game Plantville to engage, educate their target audience

Sometime in 2010, Siemens Marketing and communications team were working on how to build brand awareness, engage and educate customers...

Sometime in 2010, Siemens Marketing and communications team were working on how to build brand awareness, engage and educate customers and prospects online, Recruit future engineers, showcase their entire product range in the value chain. They identified they needed to reach and engage their target audience where they spent most of their time online. As per a 2011 survey there are approx 1 billion smartphones in the world today, 84% of them accessed internet and 59% accessed social media on their smartphones. What Siemens did was simply outstanding "thinking out of the box" they launched an online game "Plantville". This online game simulates the experience of being a plant manager. Players are challenged to maintain operation of their plant while improving productivity, efficiency and facility health. In the process they were educated about Siemens products increasing brand awareness, solutions to complex process problems etc. Since then, 23,000 engineering professionals have spent approximately 14 minutes with the game every time they visit the site. Plantville engaged and educated online prospects and customers from more than 11,500 companies, Engineering recruits from more than 600 universities and colleges, Several government associations and more than 3,500 employees.