FMC Technologies, Inc. is the global market leader in subsea systems and a leading provider of technologies and services to the oil...
FMC Technologies, Inc. is the global market leader in subsea systems and a leading provider of technologies and services to the oil and gas industry. They help customers overcome their most difficult challenges, such as improving shale and subsea infrastructures and operations to reduce cost, maintain uptime, and maximize oil and gas recovery. Named by Forbes Magazine as one of the World’s Most Innovative Companies in 2013, the company has more than 20,000 employees and operates 28 production facilities in 17 countries.
FMC Technologies sensed how digital media was fast disrupting traditional methods of business in the Oil and gas Industry. Handshakes at tradeshows and large events were not going to be enough going ahead in the fast track digital world. Even large well established B2B companies were having to build a robust external image through Social media inorder to change how their global image was being perceived by a much larger audience.
FMC Technologies have been inovating with different Social media strategies to get ahead in the digital race. One of their campaigns #FMCTIRightNow which was launched during the World cup was built around the sheer global nature of the event in an effort to bring global employees across different nationalities together, showcasing company culture through user generated content. FMC Technologies Corporate Web and Digital Media Manager, Lisa Adams quoted "I don’t only measure the success of our outbound original content. I also pay very close attention to our responses and content performance to see what topics are working so I can listen more and create more content around them. For me, they’re all different and very valuable in different ways,"
Finally since #FMCTIRightNow launched last June, FMC Technologies doubled their Instagram followers, seen a 35 percent increase in Facebook followers, and a 40 percent increase in Twitter followers. Further FMC Technologies have build a strong digital repository of Case Studies, Whitepapers and Customer Success stories that they leverage through their Social media channels in their continued efforts to stand out in the global marketplace.
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