How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.


Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just ha...

Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just had to hear what happened next? In a split second you were captured by the simple power of a story. The simplest story instantly triggers the curiosity in all of us. It’s deep in our psychology. We find identification and meaning through stories. They add warmth, humanity, connection to any sales message in a second. With a story the customer can instantly identify with your business. Thinking in terms of a story naturally makes you a better salesperson. It forces you to understand the customer’s problems. You put less focus on your product features and more on how it will help solve customer problems. You deliver a more memorable experience. Perhaps most importantly of all, a good story greatly differentiates you from the competition.

 We identify with individual people, not corporations. Why? Because we are individual people, not corporations. Your B2B customers are all individuals within the organization always remember that. We want to grip the hearts and minds of those individuals.To do so, use an individual hero within your story. This could be your customer, an employee, a celebrity, your company’s founder, or even a story of an unrelated individual who inspires your company and what it stands for.Your B2B story just needs an individual wanting something, very badly the stronger the want, the better. Then an obstacle to him or her getting what they want the bigger and badder the obstacle, the better. Then action massive action. You can also add emotion at every possible point.Every good customer success story shows this struggle, with strong want, obstacle, and action.

 Finally very often a customer success story actually validates a certain product, service builds credibility and trust among readers and most of all gives them a reference point in the industry. Since B2B goods and services are not reviewed and rated online what better experience for a prospective buyer to actually hear how your products and services have helped transform a business process, operation or challenge at a similiar industry. I would love to hear of your experiences on trying this approach of B2B Storytelling and how it works for you.

At VALVE SOLUTIONS we take your content marketing seriously. We help your content create that magic with a fine balance between Content writing, Publishing, Promotion. Our custom share ready platform is focussed in select business verticals and geographies to get you short term results. Through our monthly subscription service we help your content reach, engage, influence and capture unlimited leads on a branded platform. You can cancel the subscription at anytime without losing any money. For more details Click Here 



3D printing,1,ABB,6,Accuracy,4,Actuators,1,agile,1,Allen Bradley,1,analytics,8,API 6D,1,ASCO,6,Auma,2,Autodesk,1,automation,1,automobile,1,B2B,37,Ball Valves,1,bigdata,17,Bosch Rexroth,2,BP,1,brand awareness,12,brand building,4,brand building.,4,Business Intelligence,2,Buying Cycle,3,Cameron,2,Case Studies,1,check valves,1,Cisco,6,cloud,11,compressors,2,connected manufacturing,3,content marketing,30,Control Valve,62,Coriolis,2,Corrosion,3,CRM,2,Cryogenic,1,Customer Experience,1,data center,12,Dell,4,demand generation,16,diagnostics,2,Digital,4,digital marketing,12,digital surveillance,1,efficiency,11,Electrical,13,Emerson,19,Endress+Hauser,3,Energy,57,Energy Efficiency,25,Energy Management,24,engineering,4,enterprise mobile,3,enterprise software,11,Entrepreneurship,1,EPC,17,ERP,10,ERP.,1,Event marketing,1,factory automation,2,field area network,1,Fisher,6,flow measurement,5,flowmeters,3,Flowserve,2,formula one,1,GE,7,HANA,2,Honeywell,5,Human Resources,1,Hydraulic,2,IBM,6,inbound marketing,6,industrial,2,Industrial Automation,27,industrial switching,1,industrial water,5,Infosys,1,Instrumentation,32,internet of things,2,iot,2,IT,3,ITES,1,leadgeneration,15,leak detection,1,Leser,1,level,2,level measurement,1,Linkedin,2,M2M,1,maintenance,1,manufacturing,34,measurement,1,Metso,9,Mindtree,1,Mining,1,Mitsubishi Electric,2,Mobile App marketing,1,mobility,21,motors,1,My Success Story,1,Netsuite,2,Nuclear,2,NX,1,NX CAE,1,offshore,5,Oil and Gas,94,online marketing,1,Oracle,12,Pepperl Fuchs,2,Petrochemical,74,Petrochemical.,1,Petrochemicals,1,pharma,1,Phoenix Contact,1,pipeline management,5,Piping Design,4,PLM,9,Pneumatic,6,Positioners,1,power generation,4,predictive,1,Process Automation,26,process industries,1,product design,2,product marketing,6,productivity,17,productlifecycle,7,profitability,1,pumps,1,Q and A,1,Q&A,1,realtime,2,refinery,25,reliability,6,renewable,1,robotics,1,Rockwell,6,Rosemount,4,Rotork,6,SaaS,5,safety,2,Safety Valves,1,Salesforce,1,SAP,26,scalabe,3,Schneider Electric,3,search marketing,1,Sensors,2,Shale Gas,1,Shipping,1,Siemens,12,smart grid,1,socialmedia,11,Socialselling,9,Software,31,Spirax,1,Spirax Sarco,1,Startup,1,Steel Plant,3,Subsea,1,supply chain,3,TCO,1,TCS,4,Teamcenter,1,technology,8,telecom,1,temperature control,1,tradeshows,2,training workshops,1,Tyco flow control,4,ultrasonic level,3,Upstream,1,Utilities,2,Velan,2,Venture Capital,1,videos,26,volume flow,3,vortex,3,wastewater,2,water,2,water purification,2,web marketing,3,Weir,1,Whitepaper marketing,1,wireless,3,wireless.,1,
Valve Solutions: How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.
How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.
Valve Solutions
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS CONTENT IS PREMIUM Please share to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy