How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.

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We find identification and meaning through stories. They add warmth, humanity, connection to any sales message in a second. With a story the customer can instantly identify with your business. Thinking in terms of a story naturally makes you a better salesperson. It forces you to understand the customer’s problems. You put less focus on your product features and more on how it will help solve customer problems. You deliver a more memorable experience. Perhaps most importantly of all, a good story greatly differentiates you from the competition. Did you know "75% of the B2B buying cycle is completed online"



How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.

Have you ever walked past someone telling a story and you heard one sentence that was so compelling your feet stopped and you just had to hear what happened next? In a split second you were captured by the simple power of a story. The simplest story instantly triggers the curiosity in all of us. It’s deep in our psychology. We find identification and meaning through stories. They add warmth, humanity, connection to any sales message in a second. With a story the customer can instantly identify with your business. Thinking in terms of a story naturally makes you a better salesperson. It forces you to understand the customer’s problems. You put less focus on your product features and more on how it will help solve customer problems. You deliver a more memorable experience. Perhaps most importantly of all, a good story greatly differentiates you from the competition.To learn the secrets of  "How to apply company positioning to power storytelling in B2B" check out the slide presentation in our [Content Writing] section.

 We identify with individual people, not corporations. Why? Because we are individual people, not corporations. Your B2B customers are all individuals within the organization always remember that. We want to grip the hearts and minds of those individuals.To do so, use an individual hero within your story. This could be your customer, an employee, a celebrity, your company’s founder, or even a story of an unrelated individual who inspires your company and what it stands for.Your B2B story just needs an individual wanting something, very badly the stronger the want, the better. Then an obstacle to him or her getting what they want the bigger and badder the obstacle, the better. Then action massive action. You can also add emotion at every possible point.Every good customer success story shows this struggle, with strong want, obstacle, and action. Did you know an "Enhanced customer experience can improve lead conversion by 90%" [Click Here] to read my recent post.

 Finally very often a customer success story actually validates a certain product, service builds credibility and trust among readers and most of all gives them a reference point in the industry. Since B2B goods and services are not reviewed and rated online what better experience for a prospective buyer to actually hear how your products and services have helped transform a business process, operation or challenge at a similiar industry. I would love to hear of your experiences on trying this approach of B2B Storytelling and how it works for you. I recently did another post on "How to Educate, Delight 80% of your customers before they find you" [Click Here] to read my recent post.


How can we grow your business?

At VALVE SOLUTIONS we take your Content Marketing seriously. We help your content create that magic with a fine balance between Content writing and Content Marketing. Our Linkedin group is a curated community of handpicked industry leaders and Professionals built over 8 years of trust and committment. Have you ever wondered why your Linkedin posts in groups dont get any clicks? Thats because less than 5% members subscribe to group newsletters and the remaining 95% dont subscribe. Thats where our Linkedin group email marketing service works and can target close to 10000 Global MFG's, CEOs from the Valves and Controls industry, Target location 70%USA who are members of our group. Our highly effective one line text ads with links to your webpage can instantly drive attention of these industry leaders to your webpage. Thats right they actually work!!! Dont brush this off as just another crappy email service. For as little as $99 we will run a 90 day campaign wherein we will deliver weekly ads to the linkedin validated email ids of all 10000 members till you achieve 500 clicks and yes you can view real time analytics of clicks across countires. Even if you do not intend to BUY this just yet. I am going to make an honest request that you [Click Here ] to view a quick short slide demo.


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Valve Solutions: How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.
How Effective B2B Storytelling Can Build a 10X Pipeline of Leads.
We find identification and meaning through stories. They add warmth, humanity, connection to any sales message in a second. With a story the customer can instantly identify with your business. Thinking in terms of a story naturally makes you a better salesperson. It forces you to understand the customer’s problems. You put less focus on your product features and more on how it will help solve customer problems. You deliver a more memorable experience. Perhaps most importantly of all, a good story greatly differentiates you from the competition. Did you know "75% of the B2B buying cycle is completed online"
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Valve Solutions
http://amruthatechnologies.blogspot.com/2015/11/how-effective-b2b-storytelling-can.html
http://amruthatechnologies.blogspot.com/
http://amruthatechnologies.blogspot.com/
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