How 75% of the B2B Buying Cycle is completed online?

90% of the digital data in the world has been generated in the last few years. Smart companies are publishing and promoting more dynamic content in an attempt to establish thought leadership, get the attention of their prospects online through blog posts, Youtube videos and Slideshare presentations. So the next time somebody does a search their content will feature on top of search engine rankings for select keywords. So why not just improve SEO rankings for your website using a tool like Semrush.

How 75% of the B2B Buying Cycle is completed online?

While most people havent realized it digital has transformed human behaviour. Back in the days we called up our friends and colleagues and worked through references to build credibility, trust for anything and everything so we could be partially sure of having got the best offer, product or service. In todays digital, social, mobile world we dont need that anymore we could just Google anything on our mobile B2C or B2B doesnt matter. We could research and find reviews and make more accurate decisions much faster without having to call anybody. With regards to B2B what this has done is the Buying cycle has drastically reduced. 75% of the B2B Buying cycle is completed online before your sales team is involved.  [Click Here] to read my earlier post on "3 Key Elements of an Effective B2B Content Marketing strategy." This is nothing but the buyer has technically filtered out the irrelevant and knows exactly what your products and services can do for him and he is ready to get into the RFQ process.

How to Unlock this huge potential that the internet offers?

90% of the digital data in the world has been generated in the last few years. Smart companies are publishing and promoting more dynamic content in an attempt to establish thought leadership, get the attention of their prospects online through blog posts, Youtube videos and Slideshare presentations.  So the next time somebody does a search their content will feature on top of search engine rankings for select keywords. So why not just improve SEO rankings for your website (Talking about SEO rankings you could actually hop over to the sidebar of this blogpost and check your domain SEO rankings using the SEMrush SEO widget rightaway.) or better still list on trade websites viz; Allbaba or something. 90% of B2B leads generated this way are irrelevant, the technical specs, service application, industry segment dont match. Your website is static lost in the world wide web only known to a few people, just like your visiting card.  Buyers are researching solutions to their ongoing or new projects. Branded content marketing through established blogs builds thought leadership credibility and trust which will lead to relevant  traffic to your website and inbound leads.[Click Here] to read my blog post on "How custom B2B Content marketing can build awareness, trust and leads"

How can we grow your business?

With our end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog. Drive the attention of industry leaders to your articles and webpages indefinitely. Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services. Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing [Click Here]