While most people havent realized it digital has transformed human behaviour. Back in the days we called up our friends and colleagu...
While most people havent realized it digital has transformed human behaviour. Back in the days we called up our friends and colleagues and worked through references to build credibility, trust for anything and everything so we could be partially sure of having got the best offer, product or service. In todays digital, social, mobile world we dont need that anymore we could just Google anything on our mobile B2C or B2B doesnt matter. We could research and find reviews and make more accurate decisions much faster without having to call anybody. With regards to B2B what this has done is the Buying cycle has drastically reduced. 75% of the B2B Buying cycle is completed online before your sales team is involved. This is nothing but the buyer has technically filtered out the irrelevant and knows exactly what your products and services can do for him and he is ready to get into the RFQ process.
How to Unlock this huge potential that the internet offers?
90% of the digital data in the world has been generated in the last few years. Smart companies are publishing and promoting more dynamic content in an attempt to establish thought leadership, get the attention of their prospects online through blog posts, Youtube videos and Slideshare presentations. So the next time somebody does a search their content will feature on top of search engine rankings for select keywords. So why not just improve SEO rankings for your website (user can quickly get lost, Who has validated, trust stamp on your website?) or better still list on trade websites viz; Allbaba or something. 90% of B2B leads generated this way are irrelevant, the technical specs, service application, industry segment dont match. Your website is static lost in the world wide web only known to a few
people, just like your visiting card.
Buyers are researching solutions to their ongoing or new projects. Branded content marketing through established blogs builds thought leadership credibility and trust which will lead to relevant traffic to your website and inbound leads.[Click Here]
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