Why Email marketing beats B2B Content marketing in 2019?

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Talking about ideas for 2019. Let me tell you with some authority, email marketing is back but with a social media element. You are better of getting data experts to build a custom leads list complete with First name, last name, email id, company, and most important of all social media profile. Email marketing just with the email id is dumb stupid, but data driven custom email marketing campaigns will set you up for success right away. You could tailor custom email campaigns by grouping your prospects based on geography, sending them offers, invites to relevant events in that region where you are likely to exhibit or participate.





Well as an active practitioner of B2B Content Marketing i would be lying if i told you organic content marketing had a great future. No matter who tells you what, the only way to succeed at content marketing is run paid campaigns across your target social media channels. Let me tell you organic reach on social media channels is history. Gone are the days where you could create great content and share on social media channels and expect to drive tons of traffc to your website.
Well unless you are in the B2C segment and giving away goodies for half the price there is not much juice in the organic ways to succeed at B2B Content marketing.

Many B2B companies are very late to the social media party and have aggressively taken to sharing images more than anything on  social media channels especially on Linkedin and are hoping that likes will instantly convert into sales. Let me tell you right away dont be fooled by the likes your B2B images are getting.  It will only boost your ego and attract the envy of your competitors more than anything else. For B2B i strictly suggest that companies create more content about their products and services and customer success stories that may just work for them.
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However if you still want to succeed at B2B Content marketing  you could still pay to promote and sponsor your content which is what social media channels want you to do, but its way to expensive to reach your audience or capture leads. It could cost anywhere upwards of $15 to $30 per lead depends on what social network you use. While most Content marketers are going to tell you to keep at it and will not tell you the truth that B2B Content marketing is getting way to expensive to get any tangible ROI. What with the ever increasing cost of producing high quality content.  For more on craeting high quality content [Click Here]
Talking about ideas for 2019. Let me tell you with some authority, email marketing is back but with a social media element. You are better of getting data experts to build a custom leads list based on the Job title and Location you wish to target. You could get a leads list complete with First name, last name, email id, company, and most important of all social media profile url. Email marketing just with the email id is dumb stupid, but data driven custom email marketing campaigns will set you up for success right away. You could tailor custom email campaigns by grouping your prospects based on geography,  sending them offers, invites to relevant events in that region where you are likely to exhibit or participate. 

Just imagine how much more you can do if you knew where your leads have worked in the past and if you know someone that use to work there. You could even look up your prospects social meadia URL on Linkedin and get introduced by your connections. Also getting to know his hobbies and interests will help you break ice over coffee or that new steak joint that your prospect would love. Well whatever you are looking to do. Whether you need a leads list to Hire, promote your next event or promote your products and services. We at Valve Solutions can build custom leads list complete with social profile url across any industry, business vertical or geography. For more details visit Pricing | Valve SolutionsGood luck and i will be hapy to take any questions.



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Valve Solutions: Why Email marketing beats B2B Content marketing in 2019?
Why Email marketing beats B2B Content marketing in 2019?
Talking about ideas for 2019. Let me tell you with some authority, email marketing is back but with a social media element. You are better of getting data experts to build a custom leads list complete with First name, last name, email id, company, and most important of all social media profile. Email marketing just with the email id is dumb stupid, but data driven custom email marketing campaigns will set you up for success right away. You could tailor custom email campaigns by grouping your prospects based on geography, sending them offers, invites to relevant events in that region where you are likely to exhibit or participate.
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