7 key strategies to Content Writing that will influence your audience.

7 key strategies to Content Writing that will influence your audience. "If you wait for inspiration to write you are not a writer but a waiter" said Dan Poynter. How can you not be writing if your running a business in todays digital age. People spend more time browsing through content on their smartphones or checking their social network feeds for latest updates. Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. Since i help B2B companies with their content writing i always get asked how can we make technical writing about our business viz; blog posts, whitepaper, case studies appeal to our readers. To start with you can find a lot of usefull resources on our Content Writing section.

 7 key strategies to Content Writing that will influence your audience.

"If you wait for inspiration to write you are not a writer but a waiter" said Dan Poynter. How can you not be writing if your running a business in todays digital age. People spend more time browsing through content on their smartphones or checking their social network feeds for latest updates. Any time you're writing content, whether it's for your own site or for a guest post on another blog, you want to produce the best quality content you can. Since i help B2B companies with their content writing i always get asked how can we make technical writing about our business viz; blog posts, whitepaper, case studies appeal to our  readers. To start with you can find a lot of  usefull resources on our [Content Writing]section. Ideally your audience is already researching about your products and services online so its not about boring or exciting. What matters is are you offering something of value to your readers in terms of how your products or services can solve a problem. Throughout this post we will also share with you simple easy to use web tools. If you create high quality content that offers value to your readers your articles are guaranteed to get the attention of your audience even though your competitors have been around for years and have more credibility. This is how new generation companies are quickly getting more attention and snatching business from large traditional B2B companies that are still stuck in the industrial age. Your website will never be found if you dont have a blog linked to it that publishes content frequently. Your website is static, Your blog gives it wings!!



I often come across a lot of B2B companies who are late to join the digital bandwagon or are in a hurry trying their hands at Content creation and marketing without any clarity or strategy. They are happy sharing images about their B2B products and latest shipments or new orders fulfilled. This is a very short lived strategy that will disappear overnight with a few likes on social media and will never be found or add any significant value to your business in terms of enquiries, or influencing business prospects. Yes i do agree writing can be difficult but with a little help you can make it do wonders for your business over time. At Valve Solutions we are happy to assist you, head over to the [Content Writing] section for more tips.  Also your articles will always be on the internet and if you get it right on the SEO and other search metrics with some professional help you could also rank high on google search engine. That way every time somebody does a search online the chances of your article showing up increases, driving traffic to your website, creating awareness, generating demand and building a steady pipeline of leads. So while i share with you some of the secrets to producing great content that gets your audience attention and influences your audience, it is essential to write with a lot of clarity and purpose.

1. Provide clear value to your target audience.

Your audience is made up of real people who have real needs and goals, and who are busy professionals. Before you can communicate effectively to them, you need to understand  who are  your readers, so you can tailor your content to help them solve their problems. Why should they click through to read more? Before i emphasise more, let me add that one of the biggest mistakes most companies make is not having a Opt-in form on their landing page to capture audience data.  So again Why should somebody reading your article click through to read more? You can’t answer that if you haven’t done the research to answer that question clearly and honestly. Make sure your Content writing answers the question “What’s in it for me?” from the reader’s perspective. What benefits will readers get from reading your content? What problems can they avoid? Provide a tangible benefit tailored to your most valuable potential readers. Need help with professional [Content Writing] services?

2. Build a conversation directly with your audience.

One simple way to connect with readers is to write in the second person using words like “you” and “your.” It’s a simple technique that immediately makes your writing more accessible.
Think about it, are you interested in how businesses can improve their conversion rates, or how you can improve your conversion rate? Making it personal gets potential readers invested in your message right from the start. Always ask yourself if your post feels personally compelling enough that it would get you to click even if you didn’t already know how great your article was.

3. Build curiosity.

Curiosity may have killed the cat, but it can breathe real life into an article, blog post, case study etc;
Asking a question is one easy way to arouse readers curiosity and get them thinking about how much they have to learn about a topic. But before you adopt this technique, ensure your article answers the question in detail. Since a question in a headline may get your post flagged as clickbait. if you don’t provide any context about what a reader will actually find when they click through to your site this can sometimes work against you.  Finally the content that gets the most attention are stories, audience love stories about your business. To learn more about "How effective B2B storytelling can build a 10X pipeline of leads" [Click Here] to read my earlier blog post.

4. Use simple language and write in the present.

 Using clear, simple language is the best way to catch the attention of followers long enough to encourage them to click through to read more. Also it helps if you are adressing a global audience that may not always understand complex english language. Never use a three-syllable word (like “utilize”) when a one-syllable word (“use”) will do. Always use active (rather than passive) sentences to keep your sentence structure simple and easy to understand. If you are doing technical writing on your products or services check out this usefull resource on "Guidelines for technical writing from MIT"on our [Content Writing] section.

5. Include a call to action.

It’s an easy thing to overlook, but if you want potential readers to click through to your content, it’s a good idea to actually ask them to click through to your content. It is essential that every link that you include offers some value to the reader when they click through. Also dont forget to link to other usefull relevant articles or blog posts as this will also keep your audience engaged. Finally an effective call to action will only lead them to the next stage which is to fill out an enquiry form, download a whitepaper or register for your event/webinar. To learn more on "5 ways to promote your B2B articles/whitepapers" [Click Here] to read my earlier blog post. Also provide social sharing tools, research shows that the majority of clicks on articles come from posts shared by friends and contacts, rather than from publishers. That means your most clickable social media posts may be written by people you have never met, your readers and fans.

6. Include images, videos, slideshare presentations.

Its good to write a great article or blog post but dont forget to include graphics, images, infographics as they can add more value to what you have to say. Besides linking youtube videos and relevant slideshare presentations can also make your content more indepth and you could also get more traffic from these social networks. Also google likes articles, posts that include other types of content and are more search friendly. Further it also improves the shareability of your content, as your audience may want to share a youtube video or slideshare presentation or a graphic image from your post and that will all link back to your blog post increasing more organic traffic to your blog/website. If you did enjoy reading this post then drop us a comment below or even share this post on your social networks.

7. Have a content marketing plan.

"If Content is fire then social media is gasoline" said Jay Baer which is so true. You cannot only rely on traffic from google search results which can take quite a while as google goes about indexing your website and articles. A more effective way is to have a B2B Content Marketing plan, wherein you can share these articles in relevant social networks where your target audience is present.  Also if you have a larger email marketing list then you could use an email marketing software, they can handle the automation and also tell you who are your best prospects who are likely to buy your product or service. You can even do a content syndication campaign and reach out to Linkedin group owners of relevant groups and have them promote your content. This is by far the most effective and quickest way for B2B companies to influence your target audience if you do not have a large social media network of your own.

How can we grow your business?

With our end to end B2B Content marketing solutions you can now put your content to work and make a permanent post on our blog (Publisher Plan Starts $39). Drive the attention of industry leaders to your articles and webpages indefinitely  Build a dynamic landing page inside each blog post, Customize with text, image, videos or slideshare. Further our inhouse experts can offer you Content writing services should you need to create fresh relevant content about your products and services.  Last but not least, to top it all we upsell your content to all other relevant inbound leads based on similiar keywords, building top of mind presence for your products and services. For more details on Pricing [Click Here]